Abstract
Along with technological developments in the field of television, the number of national
television channels has been increased and it has created global media network.
Cartoons that emerged as a new art form and industrial field, play an important role
both influencing by its own culture and also promoting the cultural values of its own
culture to different cultures with these developments. The foreign-born lineage series as
a popular cultural product have been effective in our country long period of time and
have included Turkish children in the area of influence. Along with expanding of thematic
children's channels, local productions have been given more space and cartoons have
played an important role in cultural construction. Maysa and the Bulut cartoons are
among the best examples of this. In this work, local culture transfer in the cartoon named
Maysa and Bulut that is broadcasted on TRT Children's channel has been examined by
qualitative content analysis method, by using Gerbner's theoretical approach of cultural
sowing. Twenty sections of the Maysa and the Bulut lineage shown on the TRT Children’s
channel were watched in the survey. In these sections, local cultural elements are determined
under the titles such as traditions and customs, games, and language. The aim is
to determine whether cartoons can contribute to the transfer of cultural heritage.It is
determined that Maysa and Bulut which is completely local production contains many
cultural elements. Due to the limited number of publications related to the subject, it is
foreseen that the researcher will contribute to the work in the future.
Keywords
Maysa and Bulut, Local Culture Transfer, Cartoon, TRT, Children.
