eISSN:2148-0710 - pISSN:1301-6229
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Consumers' Attitudes, Behavior And Purchase Intentions Towards Online Food Services
As a result of the discovery and rapid development of the Internet, online communication has become very popular today. With an ever increasing rate, and rapidly, societies are becoming more and more preferring to go through online platforms. Those using these platforms include businesses that market home, car, electronics, clothing, as well as online catering businesses. In this study, attitudes towards online food service users in Turkey, and the behavior of these factors and the factors that affect the size relationships between purchase intent, the differences were investigated. All 396 participations in the online survey were evaluated. SPSS 25.0 program was used in the analysis of the data. Reliability, factor, t test, one way ANOVA, regression analyzes were performed on the data. Hypotheses were accepted or rejected according to the analysis results and the findings obtained were interpreted.

Online Catering Services, Attitude, Purchase Intention.

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